FOB to shelf,in seconds.

Landed prices wine and spirits from FOB to shelf in the US, UK, Ireland, Australia, and New Zealand. Work backward from a shelf price to the FOB you can pay. The app is available in English and Spanish.

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Free full calculator. Pro $29.99 once, for iPhone, iPad, and Mac.

Landed on iPhone: Chablis 1er Cru Montmains 2024 at a $360 FOB, with the wholesale case and bottle prices and the suggested retail at the bottom.

What Landed does.

Price a bottle from its cost. Or work back from the shelf price you need. Then see it in every market.

Type the FOB and the wholesale case, bottle, and shelf price update as you go.

Compare shows one wine in every market, with the wholesale and shelf price for each.

Name the shelf price and Compare shows the most you can pay in each market.

Price for the UK in pounds, with alcohol duty by strength and VAT, or for Australia in Australian dollars.

A control state's price is worked out line by line on the Build Details sheet.

Choose spirits and enter the alcohol by volume to apply the market's excise rates.

Scan, choose, or paste a price list and every wine is priced through your build.

Send wholesale and shelf prices for the markets you pick, as a PDF, CSV, or Excel file without your costs.

Three steps from cost to quote.

Enter what you're paying

FOB or ex-cellars in the supplier's currency, with the case pack, discounts, tariff, and freight.

Landed builds the price

Landed cost through to wholesale case and bottle, live as you type.

Quote it

Copy a number, send a PDF, or export the book to Excel.

Or run it backward. Hit a Target starts from the shelf price the buyer needs and solves for the FOB. Free, like the rest of the calculator.

On iPhone.

One form for the wine and its costs. The answer stays pinned at the bottom.

Landed on iPhone: a direct import build for Pommard Les Vignots 2023 with ex-cellars terms in euros, an ex-cellars price of €390 a case and €22 freight to port. — **Direct import**Ex-cellars, in euros.

Hit a Target on iPhone: a target shelf price of $19.99 at a 33.3% retailer margin, with the FOB, tax and freight to match. — **Hit a Target**Start from the shelf price.

Landed on iPhone in Dark Mode: a stateside build for Barolo Bussia 2022 with a $468 FOB, and the wholesale case, wholesale bottle and retail SRP at the bottom. — **Dark Mode**The same calculator, dark.

Also on the Mac.

The Mac app shows the form on the left and the working beside it.

Landed on a MacBook: the calculator form for Sancerre 2025 on the left and the Build panel on the right, with the wholesale case and bottle, a bar of where the shelf price goes, and the $96 FOB plus $14 tax and freight to $110 landed. — Every step of the price, beside the form.

Landed on a MacBook: the calculator form on the left and the Compare panel on the right, with wholesale and retail prices for New Jersey, New York, California, Texas, Illinois, Florida, Georgia and Colorado. — Every market side by side.

Landed on a MacBook in Hit a Target mode: a target shelf price of $19.99, with the most you can pay as FOB in each market in the panel beside the form. — Start from the shelf price.

The Send window on a Mac: a customer price sheet for Sancerre 2025 as a PDF, with the frontline price and the 3+, 5+ and 10+ case deals at each shelf price. — A price sheet for your customer, deals included.

Users all over the world.

Landed has been downloaded in 18 countries on five continents. The full calculator is free.

18countries

5continents

Try it free in your browser

Countries with at least one download, from App Store Connect, September 2026.

Price the whole book.

Free prices one wine into one market. Pro prices the portfolio: every market and distributor you sell, a whole price list at once, and the book exported to Excel with live formulas.

$29.99

once, on iPhone, iPad, and Mac

Compare Markets on iPhone, one row per market: the current build, two New Jersey houses, two New York houses, California, Texas, Illinois, Florida, Georgia and Colorado, each with its wholesale case, wholesale bottle and retail SRP. — **Compare Markets**One wine, every state and every house.

The Import Price List screen on iPhone: Price a Whole List, with buttons to Scan Pages, Choose from Photos, Choose a File, or Paste. — **Import Price List**A photo, a PDF, a CSV or a workbook.

History on iPhone: Sent to Customers at the top, then saved builds by wine, market and case price, from Meursault Les Tessons 2024 to Champagne Brut Réserve NV. — **History**Saved by name and synced.

	Free	Pro
	$0	$29.99 once
Stateside and Direct Import calculator	✓	✓
Hit a Target	✓	✓
Currency conversion, ECB rate	✓	✓
Details sheet, sharing, widgets, named builds	✓	✓
One-tap state excise, 42 states	✓	✓
Price to retail or to the wine list	✓	✓
Saved markets	1	Unlimited
Compare Markets	–	✓
Quantity deals and tariff scenarios	–	✓
Suppliers, a book's terms saved by name	–	✓
Import Price List	–	✓
Excel export, live formulas	–	✓
History and iCloud sync	–	✓
Named retail tiers	–	✓
Themes	3	14

A single $29.99 purchase inside the app, with no subscription, no account, and no renewal email eighteen months from now. Buy it on your phone and it is on your iPad and your Mac.

No accounts, no analytics, and no ads.

A price list you open is read on your device and never uploaded. Sync goes to your own private iCloud, which we can't see. Landed fetches public exchange rates when you ask. It checks this site for updated tax and duty files at most once a day and downloads any changes. Apple handles Pro purchases. This site counts page views with Cloudflare Web Analytics, which sets no cookies and never sees anything you enter in the app. Read the privacy policy.