Landed
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FOB to shelf,in seconds.

Landed prices wine the way the trade quotes it: landed cost, distributor margin, suggested retail, bottle list. Or run it backward from the shelf price you need to the FOB you can pay.

Download on the App Store Try it free in your browser

Free full calculator. Pro $29.99 once, for iPhone, iPad and Mac.

Landed on iPhone: a Volnay 1er Cru FOB of $360 on a custom build, with the wholesale case, wholesale bottle and suggested retail figures pinned at the bottom. The caption reads FOB to shelf as you type.
Landed on the Mac: the Compare panel beside the form with one row per market, New Jersey, two New York distributors, California and Texas, each priced at once. The caption reads price the whole country at once.

The same build on the Mac, where every market reprices beside you as you type.

Every number, on one screen.

The three figures pinned to the bottom of that screen are the end of a build. This is the build, worked the way the trade works it, and every field uses the term the trade quotes.

Volnay 1er Cru, twelve bottles, into New Jersey

FOB, per case$360.00
+tax and freight$14.54
−depletion allowance$10.00
=net landed$364.54
÷1 − 30% distributor margin wholesale case$520.77
÷12 bottles wholesale bottle$43.40
÷1 − 33⅓% GP, rounded to .99 suggested retail$65.99

The build behind the phone above. Every step is on the Details sheet in the app, and tapping any figure copies it.

Hit a Target
Run it in reverse: name the price the wine has to be, and Landed answers with the FOB you can pay.
Stateside and DI
Two modes on one engine: FOB warehouse pricing for stateside, or ex-cellars with discounts, tariff and freight for direct import.
Your first market
Save a state's build-up once and price into it from the top of the form. Pro saves every state you sell.
Euros in, dollars out
Enter supplier prices in EUR, GBP or CAD and one tap converts them at the ECB daily rate. Or type a budget rate of your own.
State excise
Forty-two states ship with the app, each quoting what it costs this case before you add it. Every rate carries a source and a date, and federal excise follows the ABV on the build. See every state's rate.
Retail or the list
One switch gives you suggested retail at your GP tiers, rounded to the .99 accounts actually quote, or a bottle list at your on-premise multiple.
Show your work
A Details sheet walks through every step of the build.
Name the wine
Name the build and the name travels with the numbers. “Meursault Vieilles Vignes,” not “quote 14.”
Quick to use
Fields clear when you tap in, and pulling down resets the form. Big controls, sized for a thumb across a tasting table.
Set up your way
Set your home currency and case pack, keep a widget on the home screen, and share a summary that pastes clean into an email.

Three steps. No spreadsheet.

1

Enter what you're paying

FOB or ex-cellars in the supplier's currency, with the case pack, discounts, tariff and freight.

2

Landed builds the price

Landed cost through to wholesale case and bottle, live as you type.

3

Quote it

Copy a number, share a summary, or export the book to Excel.

Or run it backward. Hit a Target starts from the shelf price the buyer needs and solves for the FOB. Free, like the rest of the calculator.

Built for the tasting table.

Stateside build with the New Jersey market applied, priced Stateside · Retail at 12 × 750 ml
StatesideFOB to shelf.
Hit a Target mode at the top of the form. The premise is Retail, the target shelf price is $64.99, and the retailer margin is 33⅓% GP. The build being solved sits under it: Volnay 1er Cru at $360 a case, stateside, 12 × 750 ml
Hit a TargetName the shelf price.
Direct import build with the price basis on ex-cellars and the purchase currency in euros
Direct importEx-cellars, in euros.
The New Jersey market editor. A per-case freight line, a per-gallon federal excise line, a State Excise button, and a separate direct import build-up below
MarketsA state's build-up. The first is free.

Also on the Mac.

A native Mac app, with every market repricing beside you as you type.

Landed on the Mac with the Build panel open: FOB price plus tax and freight to landed, less the depletion allowance, divided by the margin and the bottle count, through to the suggested retail prices.
The Build, beside the form.
Landed on the Mac in dark mode: the same Volnay build and the Compare panel's wholesale case and bottle for every market, in the Gamay theme's dark palette.
Every theme, tuned dark.

Users all over the world.

Landed has been downloaded in 18 countries on five continents. The full calculator is free, so you can join them today.

18countries
5continents
A globe with the 18 countries that have Landed users lit up, centred on the United States, Mexico and South America.
Download on the App Store Try it free in your browser

Countries with at least one download, from App Store Connect, September 2026.

Price the whole book, not one wine at a time.

Free prices one wine into one market. Pro prices the portfolio: every market and distributor you sell, a whole price list at once, and the book exported to Excel with live formulas.

$29.99
once, on iPhone, iPad and Mac
Compare Markets on iPhone, one row per market: the current build, New Jersey Statewide, a New Jersey house account, California, Texas, two New York houses, Florida, Illinois and Georgia, each with its wholesale case and bottle price and a check to apply it. Chips above switch the figures between Wholesale, Shelf and Costs
Compare MarketsOne wine, every state and every house.
The Import Price List screen. Price a Whole List, then Scan Pages, Choose from Photos, Choose a File, or Paste
Import Price ListA photo, a PDF, a CSV or a workbook.
History with three shelves. Saved builds by wine, market and case price, priced lists with their wine counts, and saved comparisons with their market counts
HistorySaved by name and synced.
FreePro
$0$29.99 once
Stateside and Direct Import calculator✓✓
Hit a Target✓✓
Currency conversion, ECB rate✓✓
Details sheet, sharing, widgets, named builds✓✓
One-tap state excise, 42 states✓✓
Price to retail or to the wine list✓✓
Saved markets1Unlimited
Compare Markets–✓
Suppliers, a book's terms saved by name–✓
Import Price List–✓
Excel export, live formulas–✓
History and iCloud sync–✓
Named retail tiers–✓
Themes314

A single $29.99 purchase inside the app, with no subscription, no account, and no renewal email eighteen months from now. Buy it on your phone and it is on your iPad and your Mac.

Download on the App Store

No accounts, no analytics and no ads.

A price list you open is read on your device and never uploaded. Sync goes to your own private iCloud, which we can't see. The app asks the internet for one thing: a public exchange rate, and only when you tap for it. This site counts page views with Cloudflare Web Analytics, which sets no cookies and never sees anything you enter in the app. Read the privacy policy.